Visual content such as videos, illustrations, photos, infographics, etc. have often been shown to travel further on the social web than text alone (SocialMediaToday, 2013). Marketers know that the average professional is bombarded with the “clutter” of social media. According to Neher (2013), the average person is connected to 130 people on Facebook, 80 groups, plus events and other social media pages which (as she points out) means that at least 200 people or groups are fighting for our attention on a daily basis.
Our brains can “consume, process, and understand” visual images much faster through images than it does text so it makes sense that these images garner our attention. But what does that mean for HRD professionals operating in virtual environments? Maybe we should see how we can leverage the rich media content to promote learning and increased productivity. Perhaps our stale scholarly papers, for instance, should allow for color graphics rather than traditional black and white.
Many online journals have already made this connection and their largest benefits are that they reduce publication time and the perk that they offer hypertext to additional resources. Mayernick (2007) said…..Purely electronic journals have had the opportunity to develop new features and formats that take advantage of the online environment (para 1). Many traditional business magazines have an online version that now offer collaborative features as well such as allowing for comments from its readership.
As traditional social media has shifted to visual social media, what else should be nudged in this transition for improving learning and increasing productivity within organizations and processes? How should HRD professionals be utilizing these new trends in social media in our scholarly and practitioner-oriented responsibilities?
Fazarro, D., & McWhorter, R. R. (2011). Leveraging green computing for increased viability and sustainability. Journal of Technology Studies, 37(2). Retrieved from http://scholar.lib.vt.edu/ejournals/JOTS/v37/v37n2/fazarro.html
Mayernik, M. (2007). The prevalence of additional electronic features in pure e-journals. Retrieved from http://quod.lib.umich.edu/j/jep/3336451.0010.307?rgn=main;view=fulltext
McWhorter, R. R. (2011). Scenario planning as the development of leadership capability and capacity; and virtual Human Resource Development. Unpublished dissertation. Texas A&M University.
Neher, K. (2013). Visual social media marketing: Harnessing images, instagram, infographics and pinterest to grow your business online. [E-Book]. Cincinnati, OH: Boot Camp Publishing.
SocialMediaToday.com (2013). A picture is worth a thousand words. Retrieved from http://goo.gl/SjSkw